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企业简介

Company profile

共创共享 共赢未来

CREATE A SHARED, WIN-WIN FUTURE!

Note Chuanchuan Xiang Yuan face fierce market competition, enterprising, hard skills, strict quality control, raw materials, production standardization, service standardization, training system; set up a professional, formal management system, build a united, efficient, active, dedicated professional management team from marketing, procurement, training, logistics, production, all-round development and other supporting services, sufficient for the franchisee's maximum economic benefit service. At the same time, yuan note Chuanchuan Xiang to the high quality partners incomparable treasure, implement the "people-oriented, service" business philosophy, to organize the franchisee's conference, to build a win-win platform; the best partners, to give material rewards at the same time, also please at home and abroad to participate in tourism activities around the country to free, as enjoy the wonderful life.

发展历程

development history

企业文化

corporate culture

发展理念:共赢、共创、共享,百年老店,达人达己。

经营原则:以人为本,服务于人。拉客源,树口碑。

企业目标:精诚团结,体现自我,共谋发展,树百年老店,做行业第一。

企业精神:勇于创新,不断完善。"推广品牌,引导消费,促销产品"的"全员营销"原则

袁记串串香,倡导的是一种和谐的"缘"文化:

亲情之缘:关爱、牵挂、照顾
   友情之缘:温暖、帮助、分享
   经商之缘:合作、财富、共赢
   财运之缘:诚信、支持、积累

总经理致辞

General Manager Speech

总经理:杨良军

九月,袁记人即将迎来新的业务年度,在这承前启后,继往开来的时刻,总会有伙伴不断探询什么才是最有效的营销策略.

你知道吗?营销领域的大多行为可以归纳为两种:捕捉式和吸引式。

前者类似丛林里的狮子,每天潜伏在树林里追逐猎物,而后者则象聪明的养蜂人,他们将蜂蜜涂在器物上,轻松吸引着闻香而来的蜜蜂!

或许我们会问,既然都是以实现目标为诉求,这两类营销行为的区别究竟何在呢?

捕捉式营销者为了业绩目标,紧盯潜在客户,虽然兢兢业业,但总疲于追逐,收效甚微,就像再威猛的狮子也总会饿肚子一样;而后者将更多的精力投注到客户的需求上,用优质的产品、高价值的服务、舒适的环境等与顾客形成良性的互动,因而总能吸引到合适的目标顾客,更重要的是,他们也如快乐的养蜂人,总是充满乐趣地投入工作!

在今天消费资讯十分密集甚至爆炸的时代,各种乱象丛生的打折促销,求新求异品牌此起彼伏的竞争环境下,消费者更希望能够自主自愿的去了解产品,在平和流动的生活境遇中主动选择自己喜欢的串串美食和服务。

因此,同样为了创造业绩,不同的理念和模式带来的结果也是迥然不同的。倘若只是聚焦于短期目标,往往欲速则不达。而如果能具备全局观念,始终把顾客需求当成经营的起点,那么你将会在创造一个个营业高峰的同时,收获满足和快乐,并积蓄潜在的顾客和力量。

多年来,我们看到许多优秀的家人,一直都在用自己的方式诠释着吸引力营销的魅力。他们对顾客的需求充分体察,感同身受,对运营管理的知识孜孜以求、不断精进。

因此,他们能敏锐的感知潜在顾客的需求,并秉持公司的观念、优质的产品、卓越的服务,为消费者提供物超所值的体验!

今天的你!有没有体验到吸引力销售的乐趣?相信我们,运用吸引力营销,将顾客需求放在首要位置,你将乐在与顾客的和谐互动、合作共赢中,并给我们未来的经营工作带来更多优胜的可能!


团队风采

Elite team

Our team is young and energetic, passionate and creative, innovative and courageous to meet the challenges. In the actual work, we from cross-border to professional, from the meticulous to the ultimate, adhering to the "details determine success or failure" service consciousness, relying on strong professional knowledge and skills to serve every customer and partner.

We are a highly educated, high-quality young team, more than 70% of the members have more than three years of work experience in the restaurant industry, more than 20% of the members from all sectors of the elite. We have different backgrounds and experiences, but we all share a common goal: to be a world-class restaurant brand, and we are working together to fight for it.


资质荣誉

Qualification honor

视频欣赏

Video appreciation

袁记串串香秒懂短片

袁记串串香环保事业

光辉岁月22年

袁记串串香宣传片

袁缘中华

动画宣传片

2017财年总结会回顾

缘于有你

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