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企业简介

Company profile

百年老店 达人达己

【百年老店 达人达己】

(We are aiming to be a over one century restaurant brand, which is beneficial to all stakeholders) Chengdu Yuan's Chuan Chuan Xiang Restaurant Management Co., Ltd. The company's brands : [ Yuan's Chuan Chuan Xiang] , founded in 1996 , is one of the most representative food of hot pot in Chengdu . Over the years, YJCCX specialized in the Chuan Chuan industry, and has become the leading company and brand in the industry. We are keen on researching and developing the most delicious Chuan Chuan, focusing on standardized systems management in industry and working on finding the essence of culture in public life. Meanwhile, we work seriously in order to built a win-win situation for all the partners.

共创共享 共赢未来

共创共享 共赢未来

There are over two hundreds chain stores across the country since its established, YJCCX has become the business leader of Chuan Chuan industry in China . YJCCX is continuous working on the basis of spices of production, research and development for many years. It has formed a scale operation and the national chain of hot pot. YJCCX is famous in China of its special taste nowadays Yuan’s Chuan Chuan Xiang : Always insists on giving training to all the employees and help them success! Yuan’s Chuan Chuan Xiang: Always sharing the happy, casual and loving experience with the consumers! Yuan’s Chuan Chuan Xiang: Always looking forward to cooperate with stakehoulders and work together to achieve success!

休闲饮食,风靡全国

CREATE A SHARED, WIN-WIN FUTURE!

YJCCX faces the fierce competition in the market , so we always working with an innovative and pioneering spirit. And other aspects such as: self-improvement, quality control, food material base, production standardization, service standardization and training systematization. YJCCX has built up a professional management system ,created a support unity which is efficient and active focused professional management team. This providesa full range of supporting services from marketing, purchasing , training, logistics, production , business development and all the aspects of business for the franchisees to maximize economic benefits.Meanwhile , YJCCX cherishes the outstanding partners and implementing the business philosophy’ people-oriented ,serve people’. YJCCX organizes national franchisee Conference regularly to build a win-win platform for allthe business partners. YJCCX also give rewards to the excellent business partners , inviting them to participatein tourism activities inside the country and around the world which give them a chance to relax from business.

发展历程

development history

企业文化

corporate culture

Development concept: Win-win, Creative, Sharing, Century-old, Benifiical to all stakeholders.

Operating principle: People-oriented, Serving the people, Attracting customers, Good reputation.

Business objectives: United, Self-expressive, Cooperative and Developing Century-Old firm, 

To be the market leader.

The spirit of company: Innovative, Self-development. Improving firm with the full marketing principle 

that promoting the brand, guiding consumption, and promoting products.

Yuan’s Chuan Chuan Xiang is an advocate of harmony "fate" Culture:

总经理致辞

General Manager Speech

总经理:杨良军

九月,袁记人即将迎来新的业务年度,在这承前启后,继往开来的时刻,总会有伙伴不断探询什么才是最有效的营销策略.

你知道吗?营销领域的大多行为可以归纳为两种:捕捉式和吸引式。

前者类似丛林里的狮子,每天潜伏在树林里追逐猎物,而后者则象聪明的养蜂人,他们将蜂蜜涂在器物上,轻松吸引着闻香而来的蜜蜂!

或许我们会问,既然都是以实现目标为诉求,这两类营销行为的区别究竟何在呢?

捕捉式营销者为了业绩目标,紧盯潜在客户,虽然兢兢业业,但总疲于追逐,收效甚微,就像再威猛的狮子也总会饿肚子一样;而后者将更多的精力投注到客户的需求上,用优质的产品、高价值的服务、舒适的环境等与顾客形成良性的互动,因而总能吸引到合适的目标顾客,更重要的是,他们也如快乐的养蜂人,总是充满乐趣地投入工作!

在今天消费资讯十分密集甚至爆炸的时代,各种乱象丛生的打折促销,求新求异品牌此起彼伏的竞争环境下,消费者更希望能够自主自愿的去了解产品,在平和流动的生活境遇中主动选择自己喜欢的串串美食和服务。

因此,同样为了创造业绩,不同的理念和模式带来的结果也是迥然不同的。倘若只是聚焦于短期目标,往往欲速则不达。而如果能具备全局观念,始终把顾客需求当成经营的起点,那么你将会在创造一个个营业高峰的同时,收获满足和快乐,并积蓄潜在的顾客和力量。

多年来,我们看到许多优秀的家人,一直都在用自己的方式诠释着吸引力营销的魅力。他们对顾客的需求充分体察,感同身受,对运营管理的知识孜孜以求、不断精进。

因此,他们能敏锐的感知潜在顾客的需求,并秉持公司的观念、优质的产品、卓越的服务,为消费者提供物超所值的体验!

今天的你!有没有体验到吸引力销售的乐趣?相信我们,运用吸引力营销,将顾客需求放在首要位置,你将乐在与顾客的和谐互动、合作共赢中,并给我们未来的经营工作带来更多优胜的可能!


团队风采

Elite team

Our team is young and energetic, passionate and creative, innovative and courageous to meet the challenges. In the actual work, we from cross-border to professional, from the meticulous to the ultimate, adhering to the "details determine success or failure" service consciousness, relying on strong professional knowledge and skills to serve every customer and partner.

We are a highly educated, high-quality young team, more than 70% of the members have more than three years of work experience in the restaurant industry, more than 20% of the members from all sectors of the elite. We have different backgrounds and experiences, but we all share a common goal: to be a world-class restaurant brand, and we are working together to fight for it.


资质荣誉

Qualification honor

视频欣赏

Video appreciation

动画宣传片

袁记串串香新闻节目

一包底料的旅行

袁缘中华

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缘于有你

袁记串串香宣传片

袁记串串香公益活动

光辉岁月22年

袁记串串香秒懂短片

2017财年总结会回顾