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品牌故事

BRAND STORY


Chengdu’s cuisine is famous in China, Chuan Chuan Xiang showed up in the early 1980s. People put vegetables and meat on thin bamboo sticks string and cooked them in the hotpot, then dipped with spicy source, "food lovers" can eat while they walk around.

 

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In 1996, the founder of Yuan’s Chuan Chuan Xiang who is the first one refined the real taste of Chengdu and came up a unique recipe, added more choices of dishes, prepared comfortable tables and chairs, and offered a cozy dinning experience. YCCX continually worked on the brand development and became a national chain restaurant brand.


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Yuan’s Chuan Chuan Xiang represents the real taste of Chengdu, which is very tasty with lots of flavors, different kinds of dishes, high quality service. It became popular and people love to eat in the restaurants. Since 1998 Chengdu Yuan's Chuan Chuan Xiang Restaurant Management Co., Ltd was founded, there are hundreds large-scale chain restaurants opened in different cities in China, YCCX became the leader of Chuan Chuan Xiang business, YCCX is popular in China of its special taste nowadays.


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Love, Concerned, Care      Warm, Help, Sharing       Cooperation, Wealth, Win-win       Integrity, Support, Accumulation